Sports Digital Marketing Manager
& Product Owner — building Georgia's premier sports media platform at belive.ge
I'm a Sports Digital Marketing Manager & Product Owner with deep experience building and scaling sports media platforms in Georgia. My work sits at the crossroads of strategic marketing, digital product development, and passionate sports storytelling.
At belive.ge, I drive the full digital lifecycle — from shaping the product roadmap and user experience to crafting content strategies that resonate with Georgia's most dedicated sports fans. I live and breathe audience growth, brand positioning, and platform performance.
I thrive in fast-moving sports environments where every match, every result, and every trending story is an opportunity to engage, grow, and convert audiences into loyal communities.
belive.ge is Georgia's leading sports news and media platform — covering football, rugby, tennis, basketball, MMA, and more. As Marketing Manager & Product Owner, I'm responsible for the platform's digital growth, product evolution, and community engagement across web and all social channels.
Led end-to-end digital marketing and product strategy for Georgia's leading sports news platform. Responsible for driving audience growth, managing multi-channel social presence (Facebook, YouTube, Instagram), overseeing content strategy across 10+ sports verticals, and owning the product roadmap to continuously improve user experience and platform engagement.
Building and executing full-funnel digital strategies that grow traffic, engagement, and brand authority in competitive sports markets.
Defining product vision, managing backlogs, working with dev teams, and translating audience insights into platform features and improvements.
Managing multi-platform social presence with a deep understanding of sports fan behavior, trending sports moments, and community building.
Extensive knowledge of the sports media landscape — football, rugby, tennis, basketball, MMA, and more — enabling authentic and timely sports content marketing.
Using data to drive decisions — from traffic analysis and content performance to user behavior insights and A/B testing for continuous improvement.
Architecting editorial strategies that balance breaking news, long-form analysis, video, quizzes, and multimedia storytelling to maximize reach and retention.